The first recorded incident of an engagement ring containing
a diamond was in 1477. The Archduke Maximilian of Austria pledged his love and
commitment to marry his beloved Mary of Burgundy with a gold ring decorated
with diamonds making the shape of the lady’s initial, M. It was only two years
later when another royal, Constanzo Sforza, gifted his bride, Camilla d’Aragona,
a diamond ring on the day of their wedding. It was no surprise that only men
from wealthy families and royalty could present diamond rings to their beloved
as these stones were a precious and rare commodity and highly expensive.
In the 1700s, engagement rings called “posie rings”
containing lines of poetry and messages of love carved on the inside of the
ring were exchanged by lovers. These were initially silver bands replaced with
gold ones during the wedding.
For the Hebrews, rings made of gold or silver were the
norm, while in Northern Europe, gold, silver, and copper were the metals of
choice. It was only in the 1800s that gems and decorative stones were
incorporated into engagement rings in Europe. Rings with endearing words like
Love, Eternity, and Forever spelled out with jewels became fashionable during
the 1800s. But it wasn’t only precious stones and metals that the highly
romantic and sentimental Victorians used to make their jewelry. They also used
their beloved’s hair, gemstones, and precious metals. This romanticism regarding
engagement was greatly influenced by Queen Victoria, who was madly in love with
her husband then, an uncommon thing with arranged marriages among the royalty
of this period.
It was also during the latter part of this period when
diamonds and precious gems were discovered in a mine in Cape Colony in South
Africa, effectively increasing the supply of the highly valued gem in the
world. Around d 1886, Tiffany & Co. first released its Tiffany setting, a
band with a diamond raised on a six-prong mount that maximized the diamond’s
brilliance and cut. Since then, engagement rings have taken on this design, which
has become women’s preference worldwide.
The sale of diamonds declined in the 1930s during the lean
economic times. De Beers, the sole diamond mining and manufacturing company
operating the newly discovered mines in Africa at the time, launched an
aggressive campaign to boost the sales of diamonds again. They launched the
classic slogan, “A Diamond is Forever,” and immediately saw a boost in their
sales. The connotation between marriage and a diamond being indestructible
became deeply ingrained in the American psyche with the popularity of this new
slogan. It is no surprise then that in most department stores, engagement rings
soon became the best sellers in every jewelry line.
After the rise in popularity of diamond engagement rings,
it became a tradition for a man to ask for his lady love’s hand in marriage
with a ring.