Whenever you think of buying diamonds, you often deal with one dilemma – buying online or offline. Each of these options comes with its rewards and drawbacks. However, experts recommend purchasing jewelry online in Chicago or anywhere else.
The first significant advantage of buying jewelry online is accessing a vast collection of diamonds. Online showrooms are quite different from physical displays because the element of crowding is not there. Therefore, you can take your time to sample as many diamonds as possible. Furthermore, the online experience is as realistic as the brick-and-mortar experience. Contrary to popular perception, you can now view a diamond online from all perspectives. Some reputable dealers have made doing so possible by deploying certain state-of-the-art web design technologies. Some of these technologies include 3-dimensional pictures and 360-degree HD videos.
Another benefit of shopping for diamonds online is that prices are remarkably affordable. Diamond prices in online retail outlets tend to be 30 – 50% lower than in physical retailers. The best part is that there is no high-pressure salesmanship, so that that sound judgment will inspire every decision.
Lastly, buying diamonds online in Chicago is the safer option. Like many cities with a vibrant diamond industry, Chicago has had its fair share of jewelry heists. One such brazen robbery appeared on NBC Chicago. Though sellers are mostly the victims, buyers are not necessarily safe either. Thieves could tail you to the jewelry shops and wait for you to make a purchase. Afterward, they could waylay you and make away with your precious merchandise.
But much as it is convenient, not everyone fancies the idea of online shopping. Some people crave the adventure of shopping for diamonds in physical stores. Indeed, buying diamonds at brick-and-mortar stores also has some advantages; most notably, you get to touch and feel the real thing. You also get to interact with the merchants firsthand. Besides, buying diamonds from physical stores enables you to verify all documentation. When shopping online, verifying the authenticity of things like grading certificates is often tricky.
The best part about buying diamonds from physical stores is that you can try the jewelry before purchasing it. It is especially true if you buy a loose diamond and a piece of jewelry separately.
But it does not matter whether you buy diamonds online or offline. Most importantly, you source the stone from a trusted vendor. Establishing the legitimacy of a vendor is not a walk in the park. However, there are specific qualifications the dealer must satisfy.
First and foremost, the vendor must sell only diamonds with certifications issued by a trusted grading entity. Examples of reliable grading labs include the Gemological Institute of America.
Apart from grading certification, check where the merchant sources their diamonds. Cases of blood diamonds infiltrating the mainstream jewelry industry are rampant. The motivation behind selling blood diamonds is to use the proceeds to fund armed conflicts. You do not want to be part of these intrigues now; therefore, your best bet is to go for conflict-free diamonds.
Other factors to consider when choosing a jeweler are the additional services the seller offers. Examples include diamond cleaning, resizing, mounting, and insurance. Remember to investigate their returns and shipping policies, especially buying online. After everything is said and done, you still want fair bargains out of the jewelry. So, go for a seller who offers reasonably-priced jewels.