Seattle is located near several other cities, such as Mercer Island, White Center, Kirkland, and Bellevue, close to Seattle. If you live in these neighboring towns, what will drive you to Seattle to buy diamonds there? As we mentioned already, Seattle boasts a vibrant retail scene. Add that to its natural beauty, and you will see why tourists travel far and wide to experience this city.
However, what makes Seattle unique as a diamond city is that it hosts the world’s largest online diamond retailer, Blue Nile, established in Seattle in 1999. However, its history could be older than that. Over time, the company has expanded to more cities within the US. In 2015, they opened their first showroom in New York. Located in Roosevelt Field Mall, the showroom was their entry point into the thriving diamond industry on the East Coast. As the company’s fortunes expanded, it opened another store in White Plains, New York. Presently, Blue Nile has diamond showrooms in Bellevue, WA, Salem, NH, Tigard, OR, and Tysons Corner, VA.
One of Blue Nile’s strongest selling points is its conflict-free diamonds. The company only deals with ethically sourced diamonds. Besides, Blue Nile offers a broad range of diamonds and diamond jewelry. The company has everything from large-carat bridal diamonds to fancy cocktail rings.
Blue Nile prides itself on numerous other features that make it a favorite diamond dealer. The company offers free return policies and free secure shipping. You receive a free lifetime warranty and jewelry insurance if you buy diamonds from them. You can also get the company to upgrade your diamonds.
Apart from these essential services, the Blue Nile website is also a wealth of information. Not only has it been designed by the company in an interactive and user-friendly manner, but the website also features countless blogs on the practical details of diamonds. For instance, there are blogs on everything you need to know before shopping for diamonds. Besides, you will find posts on determining the right diamond for you.
As you can see, the company is not only inclined towards revenue generation. Instead, it also strives to offer useful buying tips for would-be diamond shoppers. Shopping for diamonds at Blue Nile is a seamless online or offline experience. The company holds the record for the largest online purchase in web history. According to Forbes, Blue Nile sold a single diamond worth $1.5 million. The most remarkable thing is that the buyer never reached the company’s physical stores; all interactions happened online. Now, only a few jewelry stores inspire that kind of consumer confidence.
Blue Nile’s exceptional retail experience and ethical business practices have not gone unnoticed, and the company has numerous awards and reviews.