There are many shapes of diamonds available
in the marketplace. The most common are round, princess, oval, asscher, emerald, radiant, cushion, marquise, and pear.
Selecting the shape of a diamond depends on your preference, but it would be
the first step in comparing prices. Fancy-shaped diamonds, e.g., princess,
cushion, or radiant cut diamonds, are up to 20% cheaper than similar round ones
of the same carat weight and clarity. On the other hand, over 80% of all
polished diamonds are round, as it has been one of the most popular cuts
historically.
Hint: Round
brilliant-cut diamonds are suitable for investment purposes and can maintain
value if bought at the right price. It takes a much larger rough stone to make
a round-shaped diamond than it does to make a princess-cut or cushion-shaped
one, so you are not getting the fancy cut stones cheaper.