Hearts on Fire diamonds became associated with Valentine’s Day thanks to their exceptional marketing efforts. The Rothmans, a couple from Boston, ventured into the wholesale diamond business in the late 1970s. Their breakthrough came in 1996 when Glenn Rothman discovered a uniquely cut diamond during a trip to Belgium.
Both Glenn and Susan Rothman were captivated by the fiery brilliance of the heart-shaped cut they encountered. Inspired by its beauty, they launched a new brand named Hearts on Fire, heavily promoting diamonds with this exclusive cut.
Within a decade, the company had grown into one of the most prominent diamond brands in the world. To this day, Hearts on Fire is renowned for producing some of the most sought-after round-cut diamonds, cherished by lovers worldwide.