Barely large enough to qualify as a top-tier diamond mining company, most of their holdings are in the southern part of Africa, one of the world's richest areas of diamond production. Although Rockwell's holdings are insufficient to qualify it as one of the world's largest diamond companies, the company’s fame came from a high media profile after a private holdings group attempted a hostile takeover. Fortunately for those at Rockwell Diamonds, the attempt failed, allowing the company to remain among the top ten.