Gassan Fine Jewelry Review (are they legit?)

scream of being a tourist trap. The décor is outdated and does not give customers the class experience they deserve. The sales assistants are no better; it seems their work there is a chore, which never inspires customers to continue their purchasing process.

To top it off, Gassan does not use GIA certification—a huge red flag. Instead, diamonds sold at Gassan are graded by the HRD, known for inflating diamonds’ quality. Not using GIA certification raises questions for a tourist store that boosts the idea of the City of Diamonds.

Location: Gassan has stores in some of the most popular tourist locations. However, there is no reason to visit the stores when visiting one of the locations. Finding a more reputable jewelry store in the area would be worth your while.

Quality: The poor quality of the diamonds sold at Gassan makes the store stand out. If you are lucky and have a keen eye for diamonds, you might pick out one of the decent diamonds in-store. But as a customer, you should never have to sift through ugly diamonds to pick an average one.

Customer service: Once again, this is not a positive stand-out. The sales assistants in-store do not motivate customers to purchase and fit in with the bland, outdated décor in the stores.

Gassan fails here. Coupled with the fact that their diamonds are of poor quality and not graded by GIA, Gassan is overwhelmingly expensive. Nobody should purchase such a subpar diamond for such a high premium because doing so is unjustified.

While comparing diamonds at Gassan to ones found online at James Allen, the extortion will become apparent. Finding a diamond match at Gassan and James Allen will be difficult since the latter does not store subpar diamonds. Moreover, you will most likely find that the diamonds at Gassan cost nearly three times more than their counterparts at James Allen. You could take the money you would have spent on a disappointing diamond at Gassan to purchase an exceptional, brilliant diamond and engagement ring setting at James Allen, followed by outstanding service and a great experience.

Customers can create their rings on the Gassan website. This begins with browsing through different engagement ring settings and choosing different styles and metals. Once a design has been chosen, you are directed to a page with the diamonds available to set with the ring. This is about as far as the design process goes. While it does not allow for complete creative freedom, it is somewhat personal.

Like the stores, the Gassan website is slightly outdated and mismatched. There is a fair amount of imagery on the front page and much detail regarding their different stores.

You can view the rings by their metals when looking for an engagement ring. Only one image is available per ring, and there is no information on it.

Once again, the customer service at Gassan goes beyond non-existent; it is disappointing. However, some aftersales services and other policies on their site are worth noting.

Delivery: All items are delivered for free when purchased from the online store.

Returns: Items can be returned and shipped for free within two weeks of purchase for a refund, exchange, or store credit.

Insurance: All items, regardless of the kind, are insured when shipped.

Live Chat: Customers can begin a live chat and customer service portal online to receive personal advice.

Customers can purchase anything through Internet banking, MasterCard, Visa, American Express, Mister Cash, or a Gassan gift card. Any financing must be through one of the private vendors and not through Gassan itself.

There is no reason why anyone should fall for the tourist trap that is Gassan. The diamonds boast no good quality, and the pricing is outrageous. There is no good service in-store, and the décor is tired and depressing.

The value and shopping experience given by either James Allen or Blue Nile is far superior. You can surely find an incredible diamond engagement ring for a fraction of the price.