Kay Jewelers operate primarily as a chain mall-based jewelry store. This fact makes it more difficult for them to compete price-wise with an online-based store, pushing prices up and leaving room for criticism of staff in-store. Being mall-based, it offers easy access to customers who would like to browse their display.

When it comes to the quality of the diamonds and engagement rings sold by Kay Jewelers, they do not meet the mark of online jewelers and many other brick-and-mortar jewelry stores. For those who do not know much about diamond quality and value, it might be easy to be fooled by the sales representatives in Kay Jewelers who push specific rings. Therefore, it is critical to read on diamond education and take someone along with you who is clued-up on diamond quality.

Expansive inventory: Given that they have many stores across the county, there is a fairly wide range to choose from at Kay Jewelers. However, it does not mean that their collection necessarily comprises good quality diamond engagement rings.

Reliable site: While the quality is in question, the Kay Jewelers site is pretty reliable. It is a vast company that many Americans trust, which translates towards the safety that comes with shopping on their site.

Certification: Though this is where Kay Jewelers lack, it needs to be mentioned to potential buyers. Diamonds from Kay Jewelers do not come with a reliable certification, such as a certificate from GIA or AGS. It should seriously be considered since it could mean that the quality is lower than claimed by the store.

Kay Jewelers make their diamonds seem more affordable by advertising them as 1.0-carat when, in fact, they sit at around 0.95 carats. Most would know that a 0.95-carat diamond will have a smaller price tag than a diamond weighing 1.0 carat. Therefore, it is unfair to compare a 1.0-carat diamond from James Allen with a supposed 1.0-carat diamond from Kay Jewelers.

When you consider the carat weight, color, clarity, and cut of the diamonds offered by Kay Jewelers, you will find that their prices are over-inflated and that you will be paying way more for a below-average diamond than you should. The diamond will also lose value by not having the correct certificate, which could come back to haunt you in the future when you try to sell your diamond.

The commercialism of Kay Jewelers is shown through their custom-designed ring options on their site. They offer a wide range of custom design jewelry, but it mainly covers birthstone rings, sports rings, and class rings. Thus, it may not be something you ideally would be looking for when creating an engagement ring. You can visit a Kay Jewelers store to request a custom design, but with staff lacking relevant knowledge, achieving the ring of your dreams can be challenging.

Moreover, creating your engagement ring with Kay Jewelers is impossible and inadvisable. It is so because you will not receive the expert craftsmanship that you would expect from a jeweler such as Blue Nile or Brilliant Earth.