Lee Michaels offers customers the chance to experience a luxurious jewelry store setting without visiting a higher-end store like Tiffany & Co. The stores are quite beautiful and fit well into the upscale shopping centers that they are set in.
The issue with the experience comes in when with the sales assistants. The in-store service does not match the luxurious interior, leaving their customers to want. It is a big downfall for physical retailers since they must compete with online retailers with always available full-time helpful customer support.
To their credit, some of the diamonds sold at Lee Michaels come with a GIA certificate, and while this is a great advantage, the diamonds are on the lower end of the quality, carrying extremely high price tags.