Midas Jewellery: Are they legit?

The Midas stores are wonderfully modern, simplistic, and laid out fantastically. The stores do a great job of drawing customers in, and the modern air is exactly what many would look for in a jewelry store. While their sales staff rightfully highlights the importance of a brilliant cut diamond, they need to match such importance by showing customers diamonds that deserve such ratings.

Some diamonds shown by Midas may not be the best quality. However, they also offer high-quality diamonds as part of their collection. A customer will need to have a good eye for diamonds to understand which can be worth their money and avoid ones with poor cuts or strong fluorescence that lessen the value tremendously.

The Midas stores are wonderfully modern, simplistic, and laid out fantastically. The stores do a great job of drawing customers in, and the modern air is exactly what many would look for in a jewelry store. While their sales staff rightfully highlights the importance of a brilliant cut diamond, they need to match such importance by showing customers diamonds that deserve such ratings.

Some diamonds shown by Midas may not be the best quality. However, they also offer high-quality diamonds as part of their collection. A customer will need to have a good eye for diamonds to understand which can be worth their money and avoid ones with poor cuts or strong fluorescence that lessen the value tremendously.

Versatile Collections: Midas has specialized and versatile collections that suit every taste.

Master Jewelers: Each Midas store in Australia has a master jeweler who can help offer bespoke design services and ensure each customer can find their perfect engagement ring.

Attention to Detail: Each stone sold at a Midas boutique has been meticulously reviewed by experts in fields such as gemologists, designers, and craftsmen to ensure that it has the high-quality standard the company looks to uphold.

Midas diamond prices are higher compared to online diamond retailers. It is common, if not always definite, for physical retailers to have higher prices than online retailers because they have to hold physical stock and tend to have many more overhead costs.

Midas does offer their customers the chance to design their own engagement rings with the help of expert craftsmen and designers. The customer is asked first to choose a diamond, following which the ring will ultimately be crafted to enhance the beauty of the stone. The rings are handmade and crafted by experts who can convey the beauty of the diamond to the ring, helping enhance the piece and make it truly unique.

The Midas website can be slightly overwhelming. The home page consists of images and scrolling text, which can sometimes become confusing to transverse. The theme is elegant, but the scrolling images may become confusing.

To browse through engagement rings, filtering by Cut is essential. This does not automatically bring up a list of engagement rings. Hence the requisite scrolling to find a selection. Once a ring catches fancy, either the ring can further be explored or more details can be read. There is limited imagery per ring, but there is a good amount of information in the form of a description and some qualities. A purchase cannot be made on the site, and you will be required to enquire about the ring as a next step.

As part of their customer service, here are some after-sales services worth noting.

Repairs: Midas offers complimentary cleaning and repairs on workmanship and materials for all of their designs.

Master Craftsmen: Master jewelers and craftsmen help care for jewelry once bought from the store.

Certification: Each diamond or gemstone is sold with a certificate of authenticity to help guarantee a genuine product.

Given that it is impossible to shop online at Midas, there is no financing available for customers. Customers can enquire about financing in-store or look for financing through a third party.

• Family-run business
• Bright, modern, and elegant stores

While Midas's prices are slightly higher than what you would find at other online retailers, one may consider buying at their stores, given the ease/benefits of in-person shopping. 

Midas should focus on improving customer service and diamond prices. In the long term, it may benefit the brand.