Na Haku Jewelry Review (do they sell real diamonds?)

Unlike traditional jewelry stores in the United States, Na Hoku uses its heritage to boost its jewelry and sales. Their ethos is based on supporting local Hawaiian jewelry designers and manufacturers. The jewelry that they sell is unlike any sold by other jewelers. However, venturing into their stores gives you a different feeling because they have no theme, and the interior can often seem quite drab. On the plus side, the staff goes out of their way to help customers.

Having jewelry from Hawaiian-based jewelers does limit the selection quite substantially. There is a minimal variety of settings and diamonds to match if they are not ready-made rings.

Customer Service: Candidly stating, the staff are friendly and help wherever they can. It makes the experience more enjoyable, but those who know diamonds might realize that the staff lacks knowledge of engagement rings and diamonds.

Range Options: Since Hawaiian designers make the jewelry, you will often find pieces at Na Hoku that cannot be found in other stores. It makes them stand out slightly, though their selection is limited outside of this.

Bridal jewelry: Na Hoku also offers a range of bridal jewelry and accessories that many stores do not. These bridal accessories and pieces are lovely; you can find a piece that suits you perfectly in the store.

In-store viewing: Being a brick-and-mortar store, Na Hoku allows customers to view their jewelry and engagement rings up close and personal. It is a refreshing change for those who are not so comfortable with shopping online.

Inspired jewelry: Most of Na Hoku's jewelry is inspired by Hawaiian culture and scenery, which can be great for those who know it.

Designer options: Na Hoku features designer jewelry from designers such as the Le Vian Aloha Collection, Kabana, Frederic Sage, and Effy Jewelry.

Na Hoku jewelers fall short when it comes to their value and pricing. They do not offer GIA certificates with their jewelry, thereby decreasing the value of the diamonds in your mind. The engagement rings in the store are beautiful, but along with their set diamonds, they often do not match up to rings found at James Allen or Blue Nile despite holding a higher price tag.

You will extend your budget further and get a better quality diamond and engagement ring if you shop online at James Allen. Brick-and-mortar stores have many overheads to pay and need to keep an on-hand inventory. These costs add up and are effectively put back into an increased price in jewelry—you will not experience this when buying from an online jewelry store.

Na Hoku offers custom orders, but you must contact customer service online or visit a store to request this. The engagement rings shown online are already made. When you order a ring online or buy one in-store, they can customize the ring's size, which is standard for jewelers.

Most of the custom orders done by Na Hoku are for engravings and specialized jewelry, such as gift oysters and resizing of chains, rings, and necklaces.

Na Hoku's website is quite charming and features visuals of beautiful scenery in Hawaii to display different collections of jewelry.

Searching for different jewelry is pretty straightforward, but there is no proper filtering option to help you narrow down your choice of diamond quality. You can choose between different ring settings and metal types—anything further is not readily available.

One unique aspect of the site is that they offer great information on Hawaiian culture and how they incorporate it into their company.

Besides, an extensive FAQ page on the site may help those wanting to shop online.

Na Hoku offers excellent customer service in-store, with friendly staff waiting to help. However, they might not have as much diamond knowledge and experience as needed.

Warranty: Na Hoku offers a three-year warranty on their watches. Moreover, all other jewelry has a lifetime warranty against artistry or material defects.

Repairs: All non-warranty repairs are charged for by Na Hoku, though they offer a service that allows you to send your jewelry in to be inspected by them.

Refunds: Full refunds are offered to customers within 21 days when the product is returned in original condition, packaging, sales receipt, and warranty.

Shipping: Na Hoku offers to ship to international destinations but to see if you qualify, you must contact their customer service.

Customers can apply for a Na Hoku credit card for in-store purchases. The Na Hoku stores also accommodate layaway purchases and accept various credit cards and payment options.

• Jewelry designed by Hawaiian designers.
• Online and in-store options available to customers.
• Over 59 stores opened across the United States.
• Lifetime warranty on jewelry for manufacturing defects.
• Na Hoku credit card option to help with financing.

While Na Hoku features wonderfully Hawaiian-inspired jewelry that might help you reminisce about your holiday there, you should avoid them for serious jewelry purchases.

Their engagement rings and diamonds are not of excellent quality yet hold premium price tags. Besides, they do not offer a GIA certificate for their diamonds either. Therefore, you will be better off heading to James Allen or Brilliant Earth to find the perfect ring at an affordable price, with a great quality diamond and proper certification.