All diamonds shown on the Ritani site stem from a direct relationship with suppliers, meaning all these diamonds displayed are readily available. There is also a featured option on the site to have up to four diamonds reviewed by a gemologist, who will inspect the chosen diamonds and send the client a detailed review of each. This is incredibly helpful to those who might have difficulty choosing the right diamond and are looking for more information to help make the decision easier.
Ritani’s best feature is its “clicks and bricks” policy. This allows clients to choose a selection of diamonds or jewelry and have it shipped to a local retailer for viewing. This offers clients the best of both worlds: being able to shop online with the option of holding and viewing the pieces in person.
All diamonds featured on Ritani are graded by AGS or GIA, which is important to prove the properties and authenticity of the diamonds bought.