Taka Jewelry Review: Worth the Money?

TAKA Jewelry caters to a larger market by offering varying selections of diamonds, gemstones, and jewelry. Their collections range from solitaire rings for everyday wear and designer statement pieces to colored gemstones. Through these collections, TAKA Jewelry has managed to keep the prices down to cater to the normal person.

Another huge standout point for TAKA Jewelry is their turnaround time. In the store, a customer must create their piece by choosing a diamond to set with a certain mounting. Most jewelers take around a week to complete the design and manufacturing of the ring, but TAKA manages to have the ring completed in under 36 hours.

Stores: TAKA stores are kept simple and do not give too much of a luxurious feel. While this might seem like a downfall, it offers customers the opportunity to browse the stores without feeling pressured or overwhelmed.

Staff: At the right store, the staff at TAKA Jewelry is helpful and has extensive knowledge regarding diamonds and jewelry, thereby making it easy for a customer to pair a diamond with a setting.

Diamonds: The diamond quality at TAKA Jewelry stores is good, although it is probable for a buyer to come across some of lesser quality.

The story of physical retailers remains the same. It is almost impossible for them to compete in pricing with online retailers with fewer overheads to pay to run their business. Physical retailers have rent and additional staff to pay, and stock to keep on hand. Each of these additional costs runs down to a premium on diamonds and engagement rings, though some retailers take advantage of this and push their prices higher than is justified.

As mentioned, TAKA Jewelry is one of the few retailers that keep their prices relatively low. Their business model revolves around providing customers with affordable jewelry and giving them value. While they cannot get their prices as low as James Allen or Blue Nile, they keep their prices around 20% higher than one could expect to pay online. For many, this is worth the premium to visit a physical retailer, interact with a salesperson and create their ring by viewing the diamond and mounting it in person.

TAKA Jewelry offers their customers the chance to customize their rings, which is the only way to purchase a ring from them. When visiting a TAKA Jewelry store, an assistant will help a buyer view the different diamonds and then narrow it down to their preferred stone. They will then be shown selected mountings to choose to have the chosen stone set in.

An old-fashioned webpage that could do with some attention, TAKA Jewelry has a very limiting website. There are a few tabs to choose from, such as news & events, careers, and FAQs, but nothing substantial regarding shopping at TAKA Jewelry.

At the bottom of the webpage is a Buy Online button. Clicking on this, one would assume to be taken to the TAKA Jewelry online shop, but instead, they would be redirected to Lazada. Lazada is similar to Amazon, where independent and private sellers list their items for sale, which Lazada then facilitates. TAKA Jewelry does not have an online shop but, in lieu, sells through Lazada. This causes some concerns as this could open a customer to scammers and impersonators. Therefore, it is always better to visit the store to purchase.

TAKA Jewelry strives to give their customers outstanding service and creates a pleasant environment. Though their customer service is good, it might vary from store to store.

Rewards Program: Customers can join the TAKA Jewellery Rewards Program, which will reward them with a comprehensive lifestyle experience. It offers the latest promotions, special events, and a welcome voucher.

Jewelry Care: TAKA Jewelry offers an extensive jewelry care section on their website to help further customers take care of their items and have them in the best possible condition.

TAKA Jewelry does not advertise any form of financing on their site or elsewhere. Customers must either enquire about this in-store or use a third-party financing option.

• 18 locations to visit in Singapore
• Large selection of different collections for all tastes and budgets
• Helpful and friendly staff

While finding a cheaper diamond engagement ring online at James Allen or Blue Nile is possible, TAKA Jewelry manages to keep their items more affordable for the normal person. They do not drape their stores inexpensive luxury or go over the top to try and create an experience; instead, they keep things down to earth while offering some beautiful jewelry and the opportunity for customers to create their custom pieces.