The selling point of The Jewelry Exchange is that they are a physical store committed to selling jewelry. It allows customers to come in and view the engagement ring firsthand, which is a bonus compared to shopping online, where you cannot view the engagement ring and diamond until it is purchased and arrives at your door.
The Jewelry Exchange also sells GIA-certified diamonds. Although some only have an EGL certification, customers can still buy a diamond with GIA certification should they want one.
You can also speak to a customer service staff member in the store who will guide you toward an engagement ring or a diamond best suited to you. Many people prefer this hands-on experience rather than speaking to someone online.