February Birthstone Amethyst is February’s birthstone, considered the month of love and desire. Amethyst, with its exceptionally attractive purple color, has fascinated humankind since Alexander … read more

Asscher Cut Diamond Buying Guide Named after the Royal Asscher Diamond Company, the Asscher cut was considered a revolutionary concept when it was created. While its popularity faded in the last … read more

Brilliant Earth Review Ethically sourced and eco-friendly products are trending in the market, and with good reason. It would make sense then that this ethos would transpire towards the jewel … read more

Buying Loose Diamonds Markups on loose GIA certified diamonds online are modest, often ranging from 10 to 20%, as opposed to local prices that can surge to over 100%. At the same time, understand … read more

Round Brilliant Cut Diamonds Round cut diamonds, also known as round brilliant cut diamonds, account for approximately 60-70% of all globally traded polished diamonds. GIA introduced a sta … read more